Run your Firm Like a Boss!
Hi, I’m Lakin,
I’m a strategist and lawyer that teaches lawyers how to make more and work less by running their firms like a CEO.
Law school doesn't teach how to run a business. But you don't have to learn the hard way like I did.
After years of involuntary pro bono (over $100,000 in receivables) and getting scammed by 5 marketing companies, I finally figured out how to build a profitable practice. Now my practice ranks #1 on google in three different cities and attracts premium paying clients.
I'd love to share the money-making insights I've learned along the way with you with you in a free chat.
Run Your Firm Like a Boss.
Hi, I'm Lakin,
I’m a strategist and lawyer that teaches lawyers how to make more and work less by running their firms like a CEO.
Law school doesn't teach how to run a business. But you don't have to learn the hard way like I did.
After years of involuntary pro bono (over $100,000 in receivables) and getting scammed by 5 marketing companies, I finally figured out how to build a profitable practice. Now my practice ranks #1 on google in three different cities and attracts premium paying clients.
I'd love to share the money-making insights I've learned along the way with you with you in a free chat.
Run your Firm Like a Boss!
Hi, I’m Lakin,
I’m a strategist and lawyer that teaches other lawyers how to make more and work less by running their firms like a CEO.
Law school doesn't teach how to run a business. But you don't have to learn the hard way like I did.
After years of involuntary pro bono (over $100,000 in receivables) and getting scammed by 5 marketing companies, I finally figured out how to build a profitable practice. Now my practice ranks #1 on google in three different cities and attracts premium paying clients.
I'd love to share the money-making insights I've learned along the way with you with you in a free chat.
Let me Optimize your:
More than anything, your fees dictate your profit. Time-based pricing is profitable. Time and value based pricing is even more profitable.
The most profitable set up is one where you make as much as possible by doing as little as possible while satisfying your clients needs.
Rather than selling billable hours where you have to work more to make more, you should sell them results and value. In this way you simply have to give more value to make more.
This can easily be done with processes and systems to maximize your efficiency to achieve more value with fewer hours.
How much of your fees do you actually collect on? Do you have stale receivables that you have sold for cents on the dollar?
Presence
Your website should not simply be an online resume. It should be designed to bring you as many paying clients as possible. So few lawyers know this, but in order to optimize your returns, your website must be:
Visible – People need to be able to find it when they are looking for your services.
Convertible – It needs to be designed in way that leads people to taking action that results in a retainer.
Credible – You need to present a premium image of competence and professionalism.
There is no point in listing that you graduated cum laude from an elite law school if it does not result in more leads for you.
Your practice is your product. From the initial phone call to the closing letter, each interaction with your client makes an impression and will affect your bottom line.
The fact of the matter is, you are always marketing. Every encounter with anyone who is aware of your business is an opportunity to positively influence them to be an ambassador – a free walking billboard for your brand.
The cumulative impact of negative or even neutral goodwill will harm you and reflect in your bottom line.
Having the right systems and processes will give your clients an experience that they can’t help but rave about to anyone who is listening.
“In order to attract premium clients, you must have a premium presentation.”
Lakin’s expertise is unmatched. He listens to your needs and explains that best course of action. The best part is that his digital marketing knowledge is tried and true. He has implemented the techniques himself to grow several businesses, including his own, and so it was easy to trust his knowledge was legit. He breaks down the information in a comprehensive way so that I can apply the information to my business. I couldn’t have taken my business to the next level without his support and guidance along the way.
I attended Lakin’s Webinars and Seminars and now I’m more attuned to what my website needs to generate income-generating clients. Lakin has also shared his personal experiences with various marketing tactics that he tried and didn’t yield the results that took his law firm to the next level. As lawyers, we have to learn the business side of our firm on our own. In a digital marketing era we live in, Lakin showed me why it is so important to have a high quality website. I look forward to working with him to grow my law practice.
“You lose every trial you are not paid for.”
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